This 'Incredible World' is a whimsical journey following the Mazda CX9 as it travels from city to desert, crossing over bridges, through mountains, in snow, and finally, home.
We created a vast playful world for the car to tour using as many tools at our disposal. Sculpted mountains, digitally painted surfaces generating a hand-drawn feel help situate the SUV in a captivating yet not too unfamiliar world.
Agency - The Garage / Team Mazda
Director - Sam Mason / Peter Candeland
CG Supervisor - Jasper Kidd
Lead - Eric Lane